About three years ago I was introduced to the maker culture by a colleague, before that I had no idea what it is. Today, it is more significant than ever before. There are several reasons for that.
Business models have undergone tremendous changes in the last decade. Alexander Osterwalder has some really cool tools to design business models. Check out his book if you’re interested. There are freemium models where companies offer something for free, though they still make money in other ways. Recently Michael Ni, CMO of Avangate went on to say that Products are just excuses to sell more services. According to him, products are dead.
Majority of jobs in developed economies are service based. And if we go by Michael Ni’s theory, they need more products to be able to sell more services. Every service that archives some success these days has a great product behind it. As our professor of Entrepreneurship, Gyorgy Bogel, always says, build something that is smart and connected and is always with you. I couldn’t agree more. Multitude of smart wearable devices come with their own app and a service based business model behind it. Portable drones are another example, great products, just waiting to take off. The market is growing at a tremendous rate and there is no slow down in sight.
So what do Makers do? These are enthusiasts, hobbyists that love to build something, hardware. These are the people developing your next portable drones, wearable tools, virtual reality headsets and other hundreds of cool electronic gadgets. They are supported by a very strong, helpful and growing community of Makers like them. If you happen to be in Bay Area on May 16th & 17th, go to Maker Faire, no better way to spend an afternoon if you love new technology.
Large companies are doing everything to please the Maker community as well. In the consumer electronic space it is very hard to predict the gadget that will become next Billion dollar business. Large companies have all the interest to keep an eye on this community and the devices coming out of it. Sites like MakeZine have a huge collection of projects by enthusiasts and some of them may very well take off to become the thing that everybody wants.
I’m fascinated by the Maker Movement for three reasons:
More people can take part in innovation, not just large corporations.
It fosters creativity and offers great opportunities to entrepreneurs.
I love new technology and gadgets.
Hungary is beginning to see some activity in this space but it is far from being at the level of Berlin or London. And that’s a good news! There is much more we can do in this space and set the direction for future.